In most markets we currently serve, customer behavior has changed significantly in recent years. Customers are much better educated regarding current trends and developments. Their needs have changed in many cases. Business models are more complex. Conditions and parameters are in flux.
Today, we no longer believe that traditional sales strategies are enough to maintain a long-term competitive edge in a strong market environment.
There is a need for employees to be excellent communicators, to manage their area of responsibility methodically, to successfully negotiate with important partners, and to develop their customers skillfully.