Key Account Management

For medtech, pharma & healthcare.

Customized key account management concepts.

We develop a key account management concept in collaboration with the management team, customized to your company’s current requirements, objectives, and customer groups.

  • Which are the most target-oriented strategies to systematically develop stakeholders, support networks, collaborations, and strategic alliances?
  • What is the best way to implement key account plans as proactive, strategic tools?
  • What is the best way to achieve cross-functional cooperation?
  • Which areas have potential for further optimization within the management of key accounts?

Take advantage of our experience. Our team has been training and coaching key account managers in the medical technology, pharmaceutical and healthcare industries for many years.

Key Account Manager Pharma & Healthcare

Certified course in cooperation with the Cologne Chamber of Industry and Commerce (IHK)

Sales 4.0 – Impactful selling in dynamic markets. We have been training and coaching key account managers in the pharmaceutical industry, medical technology, and the healthcare sector for many years.

Key Account Management

Frequent topics:

Trends, opportunities, developments, success factors of key account management

Portfolio and SWOT analysis, buying center analysis, decision phases, structures, strategies and processes, key account analysis and management planning.

Initiate and manage key account projects successfully in and with network structures

Work strategically, plan, implement, drive, and follow up on projects and measures, manage employees in project teams, networking, and cross-functional collaboration of internal and external structures.

Goal-oriented communication and negotiation techniques

Motives for action, negotiation styles and methods, preparing, conducting, and following up on negotiations in a professional manner, negotiation strategies – defining, agreeing upon, and tracking goals with customers.